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One of the things that I’ve learnt when trying to sell anything is to keep things short and simple. This ranges from pitching your ideas to venture capitalists, to your boss or to your prospective customers. When it comes to advertising, this is something that Apple does really well. I recently saw an [...]
I’ve been following the release of Google+ over the past week. Unfortunately, I don’t have an invite but some of the features that I’ve read actually get me quite excited. Google have had several attempts at the social game in the past including Orkut, Google Wave and Buzz. So what makes [...]
