From the monthly archives: July 2011
The biggest blocker to action is that you start getting worried about things like “what will other people think”, “what if people don’t like it” and “what if it won’t make any money?”. Seth Godin has dubbed this saboteur of your projects, the Lizard Brain. Godin is [...]
One of the things that I’ve learnt when trying to sell anything is to keep things short and simple. This ranges from pitching your ideas to venture capitalists, to your boss or to your prospective customers. When it comes to advertising, this is something that Apple does really well. I recently saw an [...]
So I was reading through the excellent book, Scott Belsky’s Making Ideas Happen. Belsky talks through the notion of what kills ideas. After all, everyone can come up with (or has come up with) great ideas before whether it be a movie idea, a novel or a business venture but the ideas [...]
I’m not a follower of Lady Gaga but I will say this though, she knows how to market her product (i.e. herself). I’ve recently been looking outside software in order to understand product marketing from a broader level. Namely, what makes people want to buy your product. Guy [...]
I’ve been following the release of Google+ over the past week. Unfortunately, I don’t have an invite but some of the features that I’ve read actually get me quite excited. Google have had several attempts at the social game in the past including Orkut, Google Wave and Buzz. So what makes [...]
